2026-2027 Academic Catalog 
    
    Oct 23, 2026  
2026-2027 Academic Catalog
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MKT 123 - Fundamentals of Selling


Class Hours: 3 Lab Hours: 0 Clinic/WkExp Hours: 0 Credit Hours: 3

Prerequisite: None
Corequisite: None
Local Prerequisite: None
Local Corequisite: None

This course is designed to emphasize the necessity of selling skills in a modern business environment. Emphasis is placed on sales techniques involved in various types of selling situations. Upon completion, students should be able to demonstrate an understanding of the techniques covered.



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