Business Administration: Marketing, AAS (A25120M)

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Marketing is a concentration under the curriculum title of Business Administration. This curriculum is designed to provide students with fundamental skills in marketing.

The Business Administration curriculum is designed to introduce students to the various aspects of the free enterprise system. Students will be provided with a fundamental knowledge of business functions, processes, and an understanding of business organizations in today’s global economy.

Course work includes business concepts such as accounting, business law, economics, management, and marketing. Skills related to the application of these concepts are developed through the study of computer applications, communication, team building, and decision making. Through these skills, students will have a sound business education base for lifelong learning.

Graduates are prepared for employment opportunities in government agencies, financial institutions, and large to small business or industry.

Fall I

ENG 111 - Writing and Inquiry Credit Hours: 3
MKT 120 - Principles of Marketing Credit Hours: 3
MKT 121 - Retailing Credit Hours: 3
College Success (1 Credit): ACA 111 or ACA 122
Computer Applications (3 Credits): CIS 110 or OST 137
Math (3 Credits): MAT 143 , MAT 152 , or MAT 171
Total Recommended Credits: 16

Spring I

BUS 110 - Introduction to Business Credit Hours: 3
BUS 115 - Business Law I Credit Hours: 3
BUS 121 - Business Math Credit Hours: 3
BUS 137 - Principles of Management Credit Hours: 3
MKT 123 - Fundamentals of Selling Credit Hours: 3
Total Recommended Credits: 15

Summer I

ECO 251 - Prin of Microeconomics Credit Hours: 3
Communication (3 Credits): COM 120 , COM 231 ,
or ENG 112
Total Recommended Credits: 6

Fall II

ACC 120 - Prin of Financial Accounting Credit Hours: 4
ECO 252 - Prin of Macroeconomics Credit Hours: 3
MKT 220 - Advertising and Sales Promotio Credit Hours: 3
MKT 223 - Customer Experience Credit Hours: 3
MKT 232 - Social Media Marketing Credit Hours: 3
Total Recommended Credits: 16

Spring II

MKT 225 - Marketing Research Credit Hours: 3
MKT 227 - Marketing Applications Credit Hours: 3
Humanities/Fine Arts (3 Credits): ART 111 , HUM 115 , MUS 110 , or PHI 240
Office Applications (3 Credits): CTS 130 or OST 138
Other Required (2 Credits): BUS 139 or WBL 112
Total Recommended Credits: 14

Total Credits for AAS Degree: 67

Note:

Students enrolled full-time and making satisfactory progress should complete this program in five semesters. Additional time may be needed to achieve minimum requirements in English, math or science.

Contact the program coordinator or department chair for specific requirements.