MKT 231 - Health Care Marketing

Class Hours: 3 Lab Hours: 0 Clinic/WkExp Hours: 0 Credit Hours: 3

Prerequisite: MKT 120
Corequisite: None
Local Prerequisite: None
Local Corequisite: None

This course is designed to help students gain an understanding of how the principles of marketing are used in a health care setting. Topics include market development, market segmentation, market research, advertising and promotion, and service development for health care marketing. Upon completion, students should be able to plan, develop, and implement a basic marketing plan for an institution within the health care industry.