MKT 120 - Principles of Marketing

Class Hours: 3 Lab Hours: 0 Clinic/WkExp Hours: 0 Credit Hours: 3

Prerequisite: None
Corequisite: None
Local Prerequisite: None
Local Corequisite: None

This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.