Business Administration: Marketing, AAS (A25120M)

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Marketing is a concentration under the curriculum title of Business Administration. This curriculum is designed to provide students with fundamental skills in marketing.

The Business Administration curriculum is designed to introduce students to the various aspects of the free enterprise system. Students will be provided with a fundamental knowledge of business functions, processes, and an understanding of business organizations in today’s global economy.

Course work includes business concepts such as accounting, business law, economics, management, and marketing. Skills related to the application of these concepts are developed through the study of computer applications, communication, team building, and decision making. Through these skills, students will have a sound business education base for lifelong learning.

Graduates are prepared for employment opportunities in government agencies, financial institutions, and large to small business or industry.

Major Courses

ACC 120 - Prin of Financial Accounting Credit Hours: 4
BUS 110 - Introduction to Business Credit Hours: 3
BUS 115 - Business Law I Credit Hours: 3
BUS 121 - Business Math Credit Hours: 3
BUS 137 - Principles of Management Credit Hours: 3
ECO 252 - Prin of Macroeconomics Credit Hours: 3
MKT 120 - Principles of Marketing Credit Hours: 3
MKT 121 - Retailing Credit Hours: 3
MKT 123 - Fundamentals of Selling Credit Hours: 3
MKT 220 - Advertising and Sales Promotio Credit Hours: 3
MKT 223 - Customer Service Credit Hours: 3
MKT 225 - Marketing Research Credit Hours: 3
MKT 227 - Marketing Applications Credit Hours: 3
MKT 232 - Social Media Marketing Credit Hours: 4
Computer Applications Credit Hours: 3 *
Office Applications Credit Hours: 3 *
Other Required Credit Hours: 2 *

Total: 52 Credit Hours

General Education Courses

ENG 111 - Writing and Inquiry Credit Hours: 3
ECO 251 - Prin of Microeconomics Credit Hours: 3
Communication Credit Hours: 3 *
Humanities/Fine Arts Credit Hours: 3 *
Math Credit Hours: 3 *

Total: 15 Credit Hours

Other Required Courses

Other Requirement Credit Hours: 1 *

Total: 1 Credit Hour

Total Credits for AAS Degree: 68

*Recommended Elective & General Education Options:

Computer Applications:

Take 3 credits:

CIS 110 - Introduction to Computers Credit Hours: 3
OST 137 - Office Applications I Credit Hours: 3

Office Applications:

Take 3 credits:

CTS 130 - Spreadsheet Credit Hours: 3
OST 138 - Office Applications II Credit Hours: 3

Other Required:

Take 2 credits:

ETR 210 - Intro to Entrepreneurship Credit Hours: 3
WBL 112 - Work-Based Learning I Credit Hours: 2

Communication:

Take 3 credits:

COM 120 - Intro Interpersonal Com Credit Hours: 3
COM 231 - Public Speaking Credit Hours: 3
ENG 112 - Writing/Research in the Disc Credit Hours: 3

Humanities/Fine Arts:

Take 3 credits:

ART 111 - Art Appreciation Credit Hours: 3
HUM 115 - Critical Thinking Credit Hours: 3
MUS 110 - Music Appreciation Credit Hours: 3
PHI 240 - Introduction to Ethics Credit Hours: 3

Math:

Take 3 credits:

MAT 143 - Quantitative Literacy Credit Hours: 3
MAT 152 - Statistical Methods I Credit Hours: 4
MAT 171 - Precalculus Algebra Credit Hours: 4

Other Requirement:

Take 1 credits:

ACA 111 - College Student Success Credit Hours: 1
ACA 122 - College Transfer Success Credit Hours: 1

Note:

Students enrolled full-time and making satisfactory progress should complete this program in five semesters. Additional time may be needed to achieve minimum requirements in English, math or science.

Contact the program coordinator or department chair for specific requirements.