MKT 225 - Marketing Research

Class Hours: 3 Lab Hours: 0 Clinic/WkExp Hours: 0 Credit Hours: 3

Prerequisite: MKT 120
Corequisite: None
Local Prerequisite: Enrollment in Business Administration: Marketing Program
Local Corequisite: None

This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results.